If protein was the nutrient everyone chased over the past few years, fibre could be next. At the centre of this shift is psyllium, better known to many Indian households as Isabgol. Long used as a home remedy for constipation, this natural soluble fibre is now finding its way into everyday foods as consumers look for simple ways to support their gut health and overall wellbeing.
Once associated almost exclusively with digestive relief, Isabgol (psyllium) is now being recognised for much more. Food manufacturers are increasingly incorporating it into everyday products, while nutrition experts say its benefits extend far beyond regular bowel movements.
Fibermaxxing: Why is Psyllium Trending?
Psyllium comes from the husks of Plantago ovata seeds, a plant grown primarily in India. It is rich in soluble fibre. When mixed with water, it forms a gel-like substance that slows digestion and helps regulate bowel movements.
Unlike some fibres that mainly add bulk, psyllium can soften hard stools while also firming loose ones, making it useful for constipation, occasional diarrhoea or irritable bowel syndrome. It also acts as a prebiotic, feeding beneficial gut bacteria and supporting the microbiome over time. A fibre-rich diet supports healthy digestion, promotes regular bowel movements and nourishes beneficial gut bacteria. Meanwhile, adequate fibre intake has also been linked to improved cholesterol levels, better blood sugar control and greater satiety, which may help with weight management.
According to industry reports, the renewed interest in psyllium is being driven by growing consumer demand for foods that offer health benefits beyond basic nutrition. Manufacturers are increasingly adding it to cereals, snack bars, bakery products and beverages to boost fibre content without significantly altering taste.
Experts also point out that most people consume far less fibre than recommended, making ingredients like psyllium an easy way to bridge the gap. With more people looking for foods that support long-term health rather than quick fixes, fibre has become one of the fastest-growing areas of nutrition innovation.
5 Reasons To Add Psyllium To Your Diet
1. It supports a healthier gut
Psyllium is a soluble fibre that absorbs water and forms a gel-like substance in the digestive tract. This helps promote regular bowel movements, relieve constipation and support overall digestive health.